PRODUCT MANAGEMENT
CONCEPT DEVELOPMENT
As part of the two product teams, I was fortunate to help create assortment plans and brief to our cross-functional partners. With one side of the business, I used my equestrian expertise to help create innovative product that continues to dominate the industry. The other, a brand new initiative for the business, marries Ariat's famous function with fashion.
ANALYTICS
As part of the Product Merchandising team, knowing your business is critical. Whether generating reports in Excel and analyzing data through VLOOKUP, PivotTables, and Macros or pulling Cognos Reports to determine current inventory levels, a good part of my day was spent ensuring my business was on target to hit our financial goals.
SALES SUPPORT & EDUCATION
Ensuring both our Sales Team and Retailers felt comfortable with their new products was a large part of my role. While typically done in writing or Powerpoint Presentation, Ariat International created videos for the SS17 season, which I was able to be part of. Below you'll find a sample.